Audio Client Conference
Dec. 3 – 4, 2015
The Nielsen Audio Client Conference is radio’s premier event for programmers, brand managers and senior executives who want to stay ahead of the major issues shaping the listening landscape.
Over two intensive days outside of Washington, D.C., invited guests will hear about Nielsen’s latest methodologies, programming insights and audience trends. We’ll also spotlight progressive thinkers from other industries and learn how they manage their brands and create experiences that cut through the clutter of today’s crowded media world.
The Nielsen Audio Client Conference has a 20-year history of bringing together the brightest minds in radio programming, branding and marketing. This year we’ll focus on the Total Audio landscape, and attendees will be treated to a robust lineup of speakers, presentations, performers and panels.
Be sure to attend:
The Components of Tuning Behavior: Switching vs Turning
Are your listeners more likely to switch over from another station, or to turn you on in the moment when they decide to use radio? Coleman Insights and Media Monitors will present some groundbreaking findings about the behavior of PPM panelists during the moments when they land on your station, and also when they leave, and what this means for your station’s strategy.
Speakers:
- Warren Kurtzman, President and Chief Operating Officer, Coleman Insights
- Philippe Generali, President and CEO, RCS Worldwide
- Bill Rose, Senior Vice President, Product Leadership, Nielsen